Results
The work, the data,and what it changed.
Every project is written up the same way: the starting point, the plan, every type of placement, and the numbers before and after. No cherry-picked screenshots.
Across these three projects
- editorial placements
- 61
- sites reviewed by hand
- 254
- sites turned down
- 58
- objectives met
- 12 / 12
How we write them up
Eight sections, every time.
Including the slow months.
- 01
Overview
Who the client is and what they came to us for
- 02
The challenge
Where they started, with the baseline numbers
- 03
Objectives
What we agreed to, and what happened
- 04
Strategy
The plan, and why
- 05
Work performed
Month by month, what we actually did
- 06
Link building
Every type of placement, the authority spread and anchor mix
- 07
Results
Before-and-after data, charts and keywords
- 08
Outcomes
Business impact, lessons and what’s next
How we report results
Most reports are built to look good.
Ours are built to be checked.
What we count
- Organic clicks to the pages we targeted
- Ranking movement on keywords agreed at the start
- Indexation, because an unindexed link is not a link
- Calls, demos or revenue, where the client shares them
- AI answers that name the brand, on a fixed question set
What we leave out
- Total backlinks acquired, with no note on how many Google indexed
- Domain Rating as the headline, when DR moves without revenue moving
- Keyword counts padded with terms nobody searches
- Impressions, which grow whenever a page is shown and ignored