Digital PRStories editors want to run.Coverage your buyers actually read.
We find the story inside your business, pitch it to editors we already work with, and land features, quotes and roundups on real publications. You get the links, the mentions and the “as seen in” that comes with them.
1,400+ placements live for 40+ brands
Khaleej Times
DR 74Why UAE shoppers won’t wait past tomorrow
FeatureArabian Business
DR 72Retailers rethink returns as costs bite
Expert quoteRetail Tech Weekly
DR 6112 online stores getting delivery right in 2026
RoundupWhy most PR doesn’t work
Most PR buys pickups.
What moves you is coverage.
The usual approach is a press release sent through a wire service. It gets copied word for word onto hundreds of automated “news” sites. The report says 200 pickups. But nobody reads those sites, Google treats the copies as duplicates, and the links don’t count. Here is the difference, step by step.
What most PR agencies do
- 1Write a release about youYour news, in your words. Nothing a reader or editor asked for.
- 2Pay a wire service to send itOne distribution fee pushes it to hundreds of sites at once.
- 3Count the copiesAutomated sites repost it unchanged. That list becomes the report.
Same text on 200 sites. Most gone from Google in weeks.
- Pickups
- 200+
- Real readers
- Almost none
- Links Google counts
- 0
- Still live in 3 months
- A few
Impressive in a PDF. Does little for rankings or sales.
What we do instead
- 1Find a story readers wantYour data or expertise turned into an angle the publication’s audience cares about.
- 2Pitch the right editorOne named journalist who covers your field, not a mailing list.
- 3Earn a real articleWritten and published by the outlet, linking to you, and often picked up by others.
- Features
- 1
- Read by
- Your buyers
- Links Google counts
- 1 editorial
- Picked up by
- 3 more outlets
Read by your buyers, counted by Google, quoted by AI.
Why it matters to you
Links that count
Google weighs one editorial link above hundreds of duplicate copies.
Buyers who see it
Real publications have real readers, including the people you sell to.
Sources AI trusts
AI answers cite established publications, not syndicated reposts.
Where stories come from
Every business has a story.
Most never notice theirs.
Finding it is the first thing we do. Here’s what that looks like with three kinds of raw material.
What you told us
“Delivery time to the UAE went from 4.1 days to 1.8 after we moved stock to a Dubai warehouse. Repeat orders went up 23%.”
From the story audit call
The angle we found
Next-day isn’t a perk in the UAE any more. It’s the minimum shoppers accept.
Why it works: Their own numbers, a trend editors were already watching, and a clear reader takeaway.
What ran
Why UAE shoppers won’t wait past tomorrow
Delivery data from YourBrand
Where your coverage lands
Three kinds of publication.
Each one does a different job.
The jobDR 70–80
Trust
Business & national press
The “as seen in” that makes a buyer stop doubting you. Hardest to get, worth the most.
- Khaleej Times
- Arabian Business
- Gulf Business
The jobDR 55–70
Relevance
Trade publications
The titles your buyers read for work. Smaller audiences, the right people.
- Retail Tech Weekly
- Home & Living Trade
- E-commerce Insider
The jobDR 40–55
Comparison
Roundups & niche sites
The “best X for Y” pages people read before buying, and the ones AI answers quote.
- Best-of guides
- Comparison articles
- Gift and buying guides
Where we’re strongest
Gulf business media
We’ve placed stories in Gulf business press for years. Most agencies can’t get a reply there. For brands selling into the UAE and Saudi Arabia, it’s often the quickest way to be taken seriously there.
What we skip
- Wire syndication sites
- Pay-to-publish “news” sites
- Outlets that strip links after 90 days
- Big titles nobody in your market reads
What one story gives you
One placement.
Three things it keeps doing.
Why UAE shoppers won’t wait past tomorrow
New data from 40,000 orders shows next-day delivery is now the minimum, not the perk.
Orders to Dubai now arrive in 1.8 days on average, says YourBrand
- GoogleA link you can’t buyAn editorial link from a publication Google already trusts. Stronger than anything on a price list.
- AI answersA source AI quotesYour name on the kind of site ChatGPT and Google’s AI Overviews lean on when buyers ask for recommendations.
- SalesProof for your buyers“As seen in” for your site, your deck and your ads. People trust what they’ve read about you somewhere else.
And it compounds. A good story gets picked up by other outlets for weeks, and the second pitch to the same editor is much easier than the first.
One campaign, start to finish
One data study.
21 placements in six months.
Home & lifestyle e-commerce · UK + GCC
- Placements
- 21
- Top outlet
- DR 74
- Referring domains
- 4×
- Campaign
- 6 months
Placements, by the month they ran
- Data study
- Feature
- Expert quote
- Opinion
- Roundup
- Pickup
Study launched
Retail Tech Weekly61E-commerce Insider58
Khaleej Times74Gulf Business69Home & Living Trade55
Arabian Business72UAE retail news site57Gulf logistics title60E-commerce platform blog52
UAE national daily71Retail Tech Weekly61Gift guide (UK)48Delivery & Ops Weekly54
Dubai business daily70Home & Living Trade55Best-of guide46UK retail blog49
Arabian Business72E-commerce Insider58Buying guide45UAE retail news site57
Referring domains
40 → 158
StartM1M2M3M4M5M6
The delivery study landed 11 of the 21 placements by itself. The other 10 came from editors who’d covered it and came back for more. That’s the part paid links never give you.
“The delivery study ran in places we’d never have got into on our own. By month four, editors were emailing us.”
How a campaign runs
We run the campaign.
You stay in the loop.
Week 1
Story audit
Weeks 2–3
Angle and asset
Week 3
Media list
Weeks 4–8
Pitching
Every month
Coverage report
Us
We go through your data, customers and opinions to find what’s actually newsworthy.
We shape the best angle into something publishable: a data study, a survey or a sharp opinion piece.
We pick the named journalists and outlets to pitch, and show you the list first.
One pitch per journalist, written for them. We follow up, answer questions and send quotes and images.
Every placement with its link, outlet metrics and the pitch that earned it. Then the next story.
You
One 45-minute call with someone who knows the business.
Approve the angle. Share the data if it’s yours.
One look. Strike anyone you don’t want approached.
Be reachable within a day if a journalist wants a quote.
Read it. Use the coverage in your sales material.
01 · Week 1
Story audit
Us: We go through your data, customers and opinions to find what’s actually newsworthy.
You: One 45-minute call with someone who knows the business.
02 · Weeks 2–3
Angle and asset
Us: We shape the best angle into something publishable: a data study, a survey or a sharp opinion piece.
You: Approve the angle. Share the data if it’s yours.
03 · Week 3
Media list
Us: We pick the named journalists and outlets to pitch, and show you the list first.
You: One look. Strike anyone you don’t want approached.
04 · Weeks 4–8
Pitching
Us: One pitch per journalist, written for them. We follow up, answer questions and send quotes and images.
You: Be reachable within a day if a journalist wants a quote.
05 · Every month
Coverage report
Us: Every placement with its link, outlet metrics and the pitch that earned it. Then the next story.
You: Read it. Use the coverage in your sales material.
Is PR right for you?
Good fit, bad fit.
And what it costs.
A good fit if
- You have data, customers or opinions a journalist would find interesting.
- You can give it six months. The first two are mostly groundwork.
- Someone senior can give a quote within a day when an editor asks.
- You want authority your competitors can’t just buy a copy of.
Probably not if
- You need a fixed number of links every month. PR doesn’t work on quotas.
- You need results inside eight weeks.
- Nobody can sign off a public opinion quickly.
- There’s nothing distinctive about the business yet, and no appetite to create it.
Digital PR pricing
from$2,497/month
Full PR programme, in our Authority plan
- Story audit and angle development
- Data studies, surveys and opinion pieces
- Named-journalist pitching, Gulf press included
- Monthly coverage report
Want to test it first? We can scope one campaign around one story. Smaller PR work also runs inside the Growth plan on request.
FAQ
Questions
about digital PR.
Still not sure?
Tell us what you’ve got. We’ll tell you on the call if there’s a story in it, and if there isn’t, which service makes more sense.
Link building goes to a publication and arranges a placement. Digital PR creates a story and earns the coverage, with the link as a result. PR reaches publications that would never sell a link at any price, and it builds relationships that make the next story easier. It’s slower and less predictable month to month. Most clients run both: links for steady authority on key pages, PR for the publications links can’t reach.
Pairs well with
Free story call
Tell us one boring thing
about your business.
The thing you think nobody cares about is often the story. On a 15‑minute call we’ll tell you if there’s coverage in it, and where it could run.