Late invoices are the new normal. Here’s what founders are doing
“…before it’s late, not after,” says Sam Carter, founder of YourBrand.
HARO & expert quotesGet quoted as the expert.Skip the HARO lottery.
HARO-style links, done differently. We map what you actually know, place your quotes through editors and publishers we already work with, and only answer the requests you’re the right person for. You approve every word.
1,400+ placements live for 40+ brands
Journalist requestCloses in 3h 11m 55s
Looking for founders: how are small businesses dealing with late invoices this year?
Business daily · DR 66
Drafted in your voiceApproved by Sam
“We looked at 18,000 invoices on our platform. The ones followed up on day 3 got paid nine days sooner than ones chased on day 14. Send the reminder before it’s late, not after.”
Sent in 52 minutes
The problem with HARO
HARO didn’t die.
It got crowded.
A journalist posts one request and gets hundreds of replies within hours. Most are generic. Many come from people who didn’t read the question. More and more are written by AI.
So editors stopped reading the pile, and the agencies selling “HARO links” answered by sending even more. If you tried it and got nothing back, that’s why. It wasn’t you.
Journalist’s inbox300+ replies to one request
As an expert with 10+ years in the industry, I believe…
Great question! There are many factors to consider…
Hi! I’d love to contribute. Here are 7 tips…
In today’s fast-paced business world…
As a seasoned professional, I can share…
As an expert with 10+ years in the industry, I believe…
Great question! There are many factors to consider…
Hi! I’d love to contribute. Here are 7 tips…
In today’s fast-paced business world…
Most get deleted unread.
So we work two ways instead
Most placements
Our own publishing connections
Editors and site owners we already work with, who take expert commentary for articles they’re writing. Your quote goes to someone expecting it.
Selected requests
Hand-picked source requests
We still watch the request platforms. We answer only the ones where you’re genuinely the right expert, fast, with something specific.
The craft
Same request.
Only one gets printed.
The requestLooking for finance experts: what’s one cash-flow mistake small businesses keep making?
The usual replyArchived
As a seasoned financial expert with over ten years of experience, I believe cash flow is the lifeblood of any business. One common mistake is not monitoring it closely enough. Businesses should use the right tools, plan ahead and stay proactive to avoid problems down the line.
- Starts with a bio, not an answer
- Could be anyone, about anything
- Nothing worth quoting
Our replyPrinted · DR 66 · linked
Most small businesses chase late invoices too late. On our platform, invoices followed up on day 3 got paid nine days sooner than ones chased on day 14. Set the reminder before the due date, not after.
— Sam Carter, Founder, YourBrand
- Answers in the first line
- A number only they have
- Under 60 words, ready to paste
Step one
We map what you know.
Then we pitch.
Speed only helps if there’s something good ready to send. One 45-minute call gives us your topics, your real opinions, the numbers only you have, and the topics we’ll never pitch you for.
More experts, more requests you can answer. Most clients start with one and add a second by month three.
Expertise profile
SCSam CarterFounder, YourBrand
- Speaks to
- Cash flow, late payments, running a lean finance team
- Numbers only they have
- 18,000 invoices a month, average days-to-pay by industry
- Opinions they’ll defend
- Payment terms longer than 30 days are a loan you didn’t agree to
- Never pitch for
- Crypto, investment advice, politics
- Voice
- Short sentences. Uses “customers”, never “users”. Hates jargon.
What we skip
We say no a lot.
That’s the service.
Every request gets checked against your profile and against the outlet. Most don’t make it. Here’s a typical week.
3answered17skipped this week
- Founders on chasing late paymentsBusiness daily · DR 66Right expert, real data, real readersAnswer
- 40+ experts share their top productivity tipLifestyle blog · DR 70Roundup with 40 sources. One line each, no linkSkip
- Best crypto to buy this year?Finance blog · DR 58Outside your field. A quote you can’t defendSkip
- CFOs on weekly forecastingTrade title · DR 61Exactly the CFO’s profileAnswer
- Free product for a gift guideDeals site · DR 52Wants a freebie, not an expertSkip
- Small-business tools to watchAnonymous site · DR 72Writer has never published a source we sentSkip
- How SMEs are using automationTech news site · DR 64Head of Product’s topicAnswer
- Quick quote on interest ratesNews site · DR 75Needs an economist, not a founderSkip
How it runs
One call to start.
Then a quick yes per quote.
#StepWhat we doYour time
- 01Expertise callWe run the call and take notes45 min, once
- 02ProfileWe write your expertise profile10 min to check it
- 03Finding and filteringWe watch our connections and request platforms, every dayNothing
- 04Drafting and approvalWe draft each quote in your voice, inside the deadlineAbout 2 min per quote
- 05ReportEvery published quote, with link status5 min to read
About 30 minutes a month after the first call.
One engagement, in numbers
Fewer replies.
More quotes in print.
Fintech SaaS · founder as the source · 4 months
- Published quotes
- 11
- Average DR
- 63
- In month one
- 2
Their previous vendor answered everything: 3 quotes published in 12 months.
“Two placements in the first month, after a year of nothing. The difference was they skipped the requests I had no business answering.”
214+ requests looked at. Each square is one.
- 11 published
- 34 answered
- 180+ skipped
Skipping is what made the 11 possible. Every reply that went out was one an editor could use as it was, so more of them ran. Nearly four times the old result, from a fraction of the sends.
Is this right for you?
Good fit, bad fit.
And what it costs.
A good fit if
- Someone in the business has real, specific expertise and is happy to be named.
- They can approve a draft within a few hours when a deadline is open.
- You want credibility and links, and you’re fine with modest volume.
- You see value in expert mentions even when there’s no link.
Probably not if
- Nobody wants to be named publicly.
- You need a fixed number of links every month.
- Approvals take days. Deadlines are usually hours.
Expert quotes pricing
from$997/month
Included in our Growth plan
- Expertise profile for each expert
- Placements through our publishing connections
- Hand-picked source requests, answered fast
- Monthly report with every published quote
Quotes only? We scope it on delivered placements, not attempts, so a quiet month costs you less.
FAQ
Questions
about expert quotes.
Still not sure?
Tell us who’d be quoted and what they know. We’ll tell you which publications cover it, and how many quotes a month is realistic.
The free-for-all version mostly is. One request now gets hundreds of near-identical replies, and a lot of journalists stopped reading the inbox. What still works is the layer underneath: editors and publishers who know a source replies fast, on topic and without needing edits. That’s where most of our placements come from. If someone promises you twenty HARO links a month, they’re running the dead version.
Free expertise call
You know your field.
Let’s get you quoted for it.
On a 15‑minute call we’ll find out what you can speak to, which publications cover it, and how many quotes a month is realistic.